ITV made another statement in the broadcasting world by outscoring their figures from last year over the five days at Glorious Goodwood with Deirdre's Group 1 win in the Nassau Stakes bringing in Japanese viewers and Khadijah Mellah's Fairytale win in the Magnolia Cup bringing in more and more spectators.
Thursday was the biggest day of the five for ITV with normally the Wednesday or the Saturday picking up the biggest figures with the peak on the third day of the festival reaching an audience of 794,000 people.
The two big events that both took place on the Thursday are obviously what sparked the mass amount of extra viewers and it truly was a special day that set the festival a light.
ITV figures for the Thursday in the first two years since taking over coverage from Channel 4 averaged under 500,000 each time but this year's festival has helped see the figure rise to 585,000 which ended up being the peak figure of the week.
The magnolia Cup won by the first jockey in the sports history to wear a burka, is the most likely explanation why viewing numbers soared on the Thursday even though the race was not actually shown live on the broadcast with it coming before the show started.
However, the memorable event was given a huge amount of coverage with interviews and insight with the jockey spreading across the next few days as well .
(Credit Racing Post) ITV's Oli Bell said: "The figures across the board are great and a vindication of a lot of people's hard work.
"All the stars aligned through the week with Frankie's winners, Khadijah's story and Deirdre for Japan and they have taken racing into different living rooms and brought new eyes to this fabulous sport.
"The power of some amazing stories has brought new eyes who will watch again."
Bell added that the Opening Show stuck to the trend that ITV gathered during the five days with the morning broadcast seeing a growing audience.
With ITV we have to compare it to that of Channel 4, when they had the coverage of the sport and they nearly doubled there racing audience and its television audience as a whole since taking over three years ago.